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P a c k b a c k A d v e r t i s i n g
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Whether you want to advertise to independent travellers in general,
or you want to target your advertising more specifically, Packback can
tailor its services to your needs.
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Through banner advertising and buttons
on our many country and category-specific pages, you can be sure of reaching
your audience. We also offer you full online reporting of your campaign.
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O u r A u d i e n c e |
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Since its launch in November 1999, Packback.com has been reaching many sectors of the global travel community. From independent travellers, to
backpackers, and from travel businesses to leisure activity businesses.
We have a straight sex split between males and females, and although the site appeals to all age groups, our primary audience is the 18-35 market.
With no subscription charges for the use of our guide and member facilities, and with constant updates,
we have attracted a member base of over 10,000 travellers worldwide.
If you're interested in advertising with Packback, please contact our Sales division at
advertise@packback.com or see our
contact details
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S p e c i f i c a t i o n s |
Dimensions
Banners (468px x 60px)
Buttons (120px x 90px)
Accepted Formats
Flat GIFs, Animated GIFs, HTML, Shockwave Flash
Animations must not exceed 6 seconds in length.
File Formats
GIF, GIF89A, JPEG
File Size Limits
USA properties - 15k or less. Asian and European properties - 12k or less
Alt Tags
The Alt Text must be no more than 30 characters in length
Target URL
The target URL must be live at the time of submission to Packback
and may not exceed 200 characters, nor have more than one (1)
embedded question mark (?).
Special Information
Client side image maps are accepted. Map HTML must be provided by the client.
Advertisements cannot mislead the user. For example, they may not mimic or resemble Windows/Macintosh/Unix dialogue boxes, error messages, or the like.
Advertisements may not contain graphics that simulate interactivity (ie; drop down menus, search boxes and the like) without that function truly existing.
There is a limit of 6 pieces of creative per campaign.
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O u r R a t e C a r d |
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Please contact us at advertise@packback.com
for details
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O t h e r A d v e r t i s i n g O p p o r t u n i t i e s |
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Microsites
If you have a lot of information to communicate about the service you provide,
you may find a microsite, or mini website more suited to your needs. This would be hosted
by Packback and gives users instant access to detailed information about your business, from packback.com.
Your microsite could include photos, maps and prices etc. Contact us on advertise@packback.com with your details.
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C o n t a c t U s |
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